Film Development, Pitch & Industry Strategy Workshops

Overview

The available workshops cover the full development landscape, from pitch materials and grant writing to festival strategy and market preparation, and are built for filmmakers in the emerging-to-mid-career space: those producing short films with increasing seriousness, or beginning to develop their first feature or series. The program exists because that stage of a career is poorly served by most training options, which either assume too little experience or offer too little hands-on relevance. The content is modular. It can be built into a single intensive workshop, a multi-day lab, a masterclass, or a market preparation session, depending on what the host organization and its filmmakers actually need.


content areas

  • Participants examine their projects at their current stage of development, identifying creative and strategic strengths and learning how to recognize and address weaknesses without undermining the project. The session introduces the core elements of a pitch package, clarifying which materials matter at different development stages, what different stakeholders expect (funders, distributors, sales agents, broadcasters), and the most common mistakes that weaken an otherwise strong project.

  • A hands-on writing and feedback session focused on the core language of each project. Participants write and refine a logline and a flexible 30 to 60 second elevator pitch. The session covers how to prioritize information, cut what slows a pitch down, and adapt language depending on the room and the relationship. A live pitch exercise is included, with structured peer discussion and feedback.

  • A pitch deck is not just a document, it is a visual argument for your project. This session covers the structure and contents of an effective pitch deck, design principles specific to film presentation materials, and how the visual identity of your materials should reflect the tone and genre of the project. The session draws on graphic design fundamentals applied to spec posters, lookbooks, and pitch documents, and addresses what producers, distributors, and grant bodies actually look for when reviewing a deck.

  • Participants step back from the immediate project and think in longer terms. This section addresses how to align development goals with realistic pathways, how to avoid stagnation from over-relying on a single funding stream, and how labs, co-productions, markets, and festivals fit together as part of a career and project strategy. Participants are guided to think about distribution, format, and audience positioning before a film is made, not after, and to understand how the decisions they make in development affect what a finished project can do in the market.

  • Item descriptionSecuring funding is a consistent challenge at every stage of a film career. This session covers what makes a grant application competitive, how to read and respond to funding guidelines, how to tailor an application for artist-based grants (CADA, AFA, CCA) versus production-level funding (Telefilm, provincial bodies). Participants draft or review their own application materials and receive feedback. This session can also be offered as a standalone consultation or writing service for filmmakers and organizations outside of a workshop context.

  • Networking is a professional skill, not a personality type. This session covers the practical mechanics of industry networking: how to approach conversations at different types of events, how to introduce yourself and your project without overselling, how to identify who you actually need to meet at your current stage, and how to follow up in ways that build real long-term working relationships. The session also addresses how to use a market or festival strategically, which conversations to prioritize, and how to prepare before you arrive.

  • This is a hands-on format designed for filmmakers and delegates who are preparing to attend a market, festival, or pitch event with a specific project. Working closely with participants, the session reviews all existing pitch materials and project documentation, identifies gaps, and prepares participants for the specific audience and context they will be pitching to. This includes mock pitch sessions, feedback rounds, and targeted work on materials like the pitch deck, logline, director's statement, and finance plan. Beyond the pitch itself, the session also covers the practical side of attending a market: how to plan travel and accommodation efficiently, how to navigate accreditation and scheduling, which events and meetings to prioritize, and how to make the most of limited time on the ground. This offering is particularly relevant for organizations looking to prepare filmmakers or delegates for events such as Marche du Film, TIFF Industry, or Hot Docs Forum, among others.

  • “The structured approach to crafting a compelling pitch helped clarify key messaging and storytelling techniques. The workshop provided valuable insights into what funders and festival programmers are looking for, which I can now apply directly to my work.”

    — Calgary 2025 participant

  • “I loved the one-on-one and real-time feedback. The real-world examples were exactly what I needed. It identified what I was lacking in my pitch and gave me a clear direction forward.”

    — Edmonton 2025 participant

  • “Writing takes place in a bubble. It is hard to tell if where you are going with an idea is the right course. To have a platform to present in front of critical, like-minded people is invaluable.”

    — Calgary 2025 participant

  • “I feel more confident in pitching because of the experience. All the material was very clear and easy to understand. I felt I was in a comfortable place to push myself and learn.”

    — Calgary 2025 participant

  • “Sample templates for pitch decks and seeing potential funding paths opened my eyes to what I was missing. Hard to know what is missing in a pitch deck until you see examples.”

    — Edmonton 2025 participant

workshop formats

All formats can be customized based on the host organization's priorities, the experience level of participants, or a specific event context. Grant writing and market preparation can be incorporated into any of the above formats or delivered as standalone sessions. 

fees

Masterclass
A 2 to 3 hour session for groups of up to 30. Best suited for conference or festival programming and introductory exposure to the content.

1-Day Intensive
4 to 6 hours with groups of 8 to 15 participants. Hands-on development work with live pitching and feedback.

2-Day Intensive
3 to 4 hours each day with groups of 8 to 15 participants. Designed for deeper project work across multiple content areas.

3-Day Intensive
3 to 4 hours each day with groups of 8 to 15 participants. A full development cycle in a lab-style format.

Market Preparation
Up to 6 hours total, for individuals or small groups. Can be delivered as a single intensive day or spread across multiple sessions.


Masterclass $650

1-Day Intensive $1,350

2-Day Intensive $2,300

3-Day Intensive $3,200

Market Preparation $1,200

The rates reflect facilitator time, preparation, curriculum development, and materials. They do not include travel or accommodation, which are to be covered separately by the host organization for engagements outside Calgary, AB. All fees are in Canadian dollars, exclusive of applicable taxes.

Facilitator fees are structured as flat rates rooted in the CARFAC-RAAV 2026 Minimum Recommended Fee Schedule for Artist Professional Services (Section C.2.1, Solo Presentations and Workshops). CARFAC rates represent the national standard for artist professional services in Canada and are the recommended starting point for fair compensation in this context.

about the facilitator

Adrian G. De La Pena is a Mexican filmmaker, educator, and industry consultant based in Calgary, Alberta. He works across directing, producing, screenwriting, editing, and graphic design, and has been active in both the Canadian and international film industry through festivals, markets, and development programs. His short films have accumulated over 26 festival selections, and his feature projects have been developed through labs and markets in Canada and Europe.

He created this workshop program out of firsthand experience on both sides of the industry: as a filmmaker navigating funding, development, and the market circuit, and as an educator who saw a consistent gap in how emerging filmmakers are prepared for the realities of the industry. As a grant juror and grant recipient, he brings direct experience from both sides of the funding process, an understanding that informs how grant writing, strategy, and project development are taught in these workshops.

Selected background:

  • Founder of Machakiller Productions Inc.

  • Business of Film and Storytelling instructor, SAIT

  • Grant juror, Calgary Arts Development Grants

  • Funding recipient from CCA, CADA, and AFA

  • Market Readiness program participant, FMA / Marche du Film, Cannes 2024

  • Listo Calisto, delegate, CMPA Prime Time 2026

  • Creatives Empowered delegate, CMPA Prime Time 2024

  • Selected for Genre Rules at WEMW, Trieste Film Festival 2025

  • Selected for Horror Development Lab, BITS Toronto 2022

  • Projects consulted for have successfully received grant funding

Let’s Work Together

If you are interested in bringing this program to your city or organization, or in discussing a format tailored to a specific event, filmmaker cohort, or market preparation need, please reach out directly by filling out this form or to woof@machakiller.com